Gideon Rosenberg, a senior executive at Nvidia Israel, became a prominent leader in the movement advocating for the release of hostages taken during the October 7, 2023, attacks. After learning that Nvidia employee Avinatan Or was among those abducted, Rosenberg mobilized support within the company and joined the families in marches, rallies, and public demonstrations for over two years. His efforts included organizing employees, leading chants at protests, and providing emotional support to the hostage families, all while balancing his demanding role at Nvidia and family life.

Or was eventually released as part of a ceasefire deal, and Rosenberg described the surreal experience of finally meeting him in person after years of advocacy. Nvidia's leadership, including CEO Jensen Huang, maintained strong support for Or and his family throughout the ordeal, reflecting the company's commitment to its employees. Rosenberg continues to stay in touch with Or as he recovers, and emphasizes the importance of civic involvement and solidarity, especially in times of crisis.