The article explores the leadership qualities of Joseph as depicted in the biblical portion Miketz, emphasizing the transformative power of compassion in positions of authority. Drawing on the insights of Rabbi Yitzhak Arama from the 15th century, the piece argues that true leadership is not demonstrated by instilling fear during crises, but by inspiring moral responsibility through acts of kindness and integrity. Joseph's example serves as a model for leaders seeking to create lasting change within organizations, highlighting the importance of leading by example rather than coercion. This perspective challenges conventional management wisdom and suggests that compassion can be a more effective catalyst for responsibility and ethical behavior.