This year's flu season has started earlier than usual, resulting in the deaths of five children and a rise in hospitalizations. Family doctors are emphasizing that influenza is a serious viral illness, not just a mild winter cold, and can lead to severe respiratory complications such as pneumonia, bronchitis, and sinus infections. Dr. Zehava Alon, a family medicine specialist, highlights the importance of recognizing the symptoms, which include high fever, cough, body aches, and profound weakness. She warns that influenza can be particularly dangerous for children and older adults, and stresses the need for proper treatment while cautioning against ineffective medications.