Jewish communities across the United States and Israel are infusing Super Bowl weekend with unique traditions, blending Shabbat gatherings and football festivities. In Santa Clara, Chabad is hosting a full day of prayer, kosher barbecue, and a tailgate watch party, while also deploying a motorized cable car to offer prayer support near Levi's Stadium. In New York, Congregation Ohab Zedek is running a football-themed kiddush with sponsorship tiers and a menu combining classic Shabbat dishes and game-day favorites. Meanwhile, bars in Israel are promoting American-style Super Bowl parties with themed food and drinks. The weekend also features a prominent anti-antisemitism campaign, with blue-square branding and a high-profile commercial during the game broadcast.