Lt. Col. Ella Waweya, known as 'Captain Ella,' has been appointed as the Israeli military's new Arabic-language spokesperson, becoming the highest-ranking Muslim officer in the army. After serving as deputy to the longtime spokesperson for nearly two decades, she now steps into the leading role, addressing Arab audiences across Israel and the wider Middle East through social media and on-the-ground visits. Her approach combines field presence with direct digital engagement, often speaking from locations such as Jenin and Tulkarm.

Waweya, 36, frequently appears in protective gear in conflict areas, urging residents to reject armed groups and warning against the dangers of militancy. She has also appealed directly to Palestinian mothers and youth, encouraging them to avoid violence. As a native Arabic speaker, she emphasizes dialogue with local communities, saying many residents simply want security, stability, and dignity.

Raised in the Arab city of Qalanswa in central Israel, Waweya grew up in a conservative Muslim community where military service is uncommon. Her enlistment 13 years ago was considered exceptional, and she has openly expressed pride in her Israeli identity. Her promotion and public visibility have sparked mixed reactions, with some praising her achievements and others condemning her decision to serve.

Her appointment highlights the sensitive position of Arab citizens in Israel, many of whom identify closely with the Palestinian cause and rarely enlist in the military. Despite criticism, supporters view her as a symbol of possibility and advancement, while observers note that her cultural fluency and social media presence may help her communicate Israel's message more effectively during a period of regional tension.