image sourced from original article at Policy and strategic communications adviser Gadi Ezra argues that managing messaging during wartime requires strong centralized coordination, as governments must address multiple audiences with differing expectations. He explains that conflicting messages are often unavoidable because each audience serves a distinct strategic purpose.
When communicating with the international community, a country seeks to build legitimacy for its military actions, often by highlighting the harm it has suffered. In contrast, messages directed at the domestic public are designed to strengthen national resilience and unity.
At the same time, communication aimed at the enemy focuses on deterrence, emphasizing strength and the consequences of defeat. Ezra suggests that effectively balancing these parallel narratives is a critical yet often neglected strategic front.
