Holiday launches for home, beauty, and lifestyle ahead of Passover

A wide range of brands are introducing new products ahead of Passover, led by the launch of the Kärcher SC 4 EasyFix steam cleaner in Israel. Designed for deep, chemical free cleaning, the device removes grease and stubborn dirt while disinfecting surfaces using high temperature steam. With adjustable steam control, multiple accessories, and a removable water tank, it aims to make intensive holiday cleaning faster and more convenient for families, allergy sufferers, and homes with children. The recommended retail price is 1,290 Israeli shekels.

In the food and beverage category, several festive releases are arriving for spring. Barkan Winery is debuting the ALLURE premium white wine series from the 2025 harvest, while X Spirits is entering wine production with the MORESHET blended series. Paulaner is expanding its beer selection with a Munich style lager, and Ben and Jerry's Israel is offering a special kosher for Passover ice cream edition. Prices range from accessible everyday options to premium selections.

Home and lifestyle brands are also unveiling seasonal collections. Castro Home is presenting its Spring and Holiday 2026 collection with themed design lines for tableware and textiles, while Soltam is relaunching a retro stainless steel cookware series with a lifetime warranty. In beauty and personal care, international and local brands including Versace, Rabanne, Jean Paul Gaultier, GA DE, URIAGE, Hava Zingboim, Dr. Fischer, and Moroccanoil are introducing new fragrances, skin care lines, and hair products tailored for the transitional season. Additional launches include family board games, a capsule designed insulated bottle by ASOBU, and other gift items positioned for the holiday period.