Achva has introduced a limited edition premium halva series inspired by Dubai-style sweets. The new line features halva with chocolate and pistachio cream and halva with pistachio cream, both handmade and filled with rich pistachio cream and generous pistachio pieces. The 350-gram trays will be available until Passover at a price of 21 to 25 shekels.

Alongside Achva’s launch, several beauty and fragrance brands are unveiling new products. Valentino has expanded its Born in Roma fragrance collection with new scents for women and men, while Carolina Herrera marks a decade of Good Girl with a jasmine-focused edition in its signature stiletto bottle. Italian luxury house Xerjoff has also released a new fragrance inspired by a prestigious tennis tournament in Turin.

In addition, new personal care and food products are arriving on shelves. Super-Pharm is introducing the Korean skincare brand Round Lab, Dr. Fischer is launching a moisturizing cream for curly hair, and Argania is expanding its professional hair care range with a coconut and omega-based series. Prinir has begun selling locally produced canned corn without preservatives, and Primor is offering natural pressed orange and pomegranate juices for the winter season.