Every app is trying to get users to start streaks, offering rewards for consistent behavior. Streaks can be motivating and addictive, leading to a sense of accomplishment and fear of breaking the streak. Streaks are essentially rituals that add structure and meaning to daily life.

Original article source: https://www.nytimes.com/2025/05/31/briefing/best-practices.html
Source Id: 2025-05-735468442