Spotify announced it will raise the price of its premium individual subscription in several regions, including the Middle East, starting in September. The monthly fee will increase to 11.99 euros in markets such as South Asia, Africa, Europe, Latin America, and the Asia-Pacific region. This move comes as the company seeks to improve its profit margins, following previous price hikes and cost-cutting measures that helped it achieve its first annual profit in 2024. Despite a recent quarterly loss due to higher taxes, Spotify continues to grow its user base and expand its video content offerings through its partner program. The company is also seeing benefits from recent changes in app store policies, which allow it to display subscription prices and external payment options in the United States.