image sourced from original article at Prime Minister Benjamin Netanyahu has acknowledged significant shortcomings in Israel's public diplomacy efforts regarding the ongoing war in Gaza. During a press conference, he criticized the outdated bureaucratic structure of the Public Diplomacy Directorate, noting that it has lacked leadership for over a year and operates as if 'still in the 1980s.' Netanyahu emphasized the challenges posed by the protracted conflict and stressed that shortening the war is crucial to mitigating its negative impact on global public opinion.
He highlighted the effectiveness of the Foreign Ministry's public relations during the brief June war against Iran, attributing this success to the conflict's decisiveness and the ministry's substantial resources. Netanyahu also pointed out the need to modernize Israel's approach to public diplomacy, particularly by adapting to the digital age and countering the influence of algorithms and bots that amplify anti-Israel narratives online.
