TikTok has announced the second edition of its annual Ad Awards for the Middle East, Turkiye, Africa, Pakistan, and South Asia, set to take place in Riyadh this December. The event will honor creative advertising campaigns and recognize brands and agencies that have excelled on the platform. This year's awards feature nine categories, highlighting unique ideas, audio-centric campaigns, community collaborations, and budget-friendly successes. The ceremony will include a live-voting segment for 'The People's Choice' award and will present the top honor to the campaign that best combines creativity, media performance, and effectiveness. Brands and agencies from across the region can submit their entries until October 31.