Saudi Arabia is leveraging its rich architectural heritage to project soft power and attract global investment. From Diriyah Gate to Neom's The Line, the Kingdom is blending tradition with modernity to redefine its cities and global image. Landmark projects like Diriyah Gate and New Murabba are prioritizing heritage and sustainability over ultra-modern structures.

Original article source: https://www.arabnews.com/node/2614369/business-economy
Source Id: 2025-09-826081842