New car sales in the United States have remained resilient despite rising prices, higher interest rates, and economic uncertainty, largely due to purchases by affluent buyers. Wealthier households now account for a significantly larger share of new vehicle sales, opting for larger and more expensive models, while lower-income buyers are increasingly priced out of the market. Automakers such as General Motors and Toyota reported strong sales figures for the past year, even as industry analysts warn of potential slowdowns if economic conditions worsen. The trend is fueled by the financial stability and investment gains of well-off consumers, but concerns about tariffs, loan costs, and consumer confidence persist, casting uncertainty over future sales.