Israel faces complex security challenges that go beyond conventional military strategy, requiring a deeper understanding of how its adversaries perceive time. While Israel operates according to linear, clock-based time, its jihadi enemies view time as sacred, a perspective that fuels martyrdom operations and escalates threats, including the risk of nuclear conflict. The article argues that Israeli policymakers must consider these differing temporal worldviews, as jihadi groups see martyrdom as a way to transcend time and death, making traditional deterrence less effective. Ultimately, the author urges Israel's leaders to integrate these insights into defense planning, as understanding the enemy's concept of time is essential for effective counter-terrorism and nuclear war prevention.