Riyadh is set to host the Middle East Sports Investment Forum in January 2026, gathering senior sports leaders to discuss the future of sports investment in the region. The two-day event will focus on high-performance sport, long-term legacy, and the shift from hosting major events to building sustainable systems. Key topics include elite facilities, athlete development, commercial growth, and fan engagement, with football taking center stage in dedicated sessions. Industry experts from across government, league development, and social impact will share insights on how world-class infrastructure and international competitions can drive economic growth and community participation. The forum will conclude with a tour of Kingdom Arena, highlighting Riyadh's vision for year-round sporting excellence.