Chinese brands selling bubble tea, hotpot, toys, sportswear and electric vehicles are rapidly expanding across the globe, marking a shift from low-cost manufacturing to globally recognised consumer names. Chains such as Chagee, Mixue and Haidilao are opening outlets from South East Asia to Europe and the United States, while companies like Miniso and Anta are building large international retail networks. Backed by experience in the world’s second-largest consumer market, these firms are leveraging scale, branding expertise and efficient supply chains to compete abroad.

The push overseas is driven partly by intense competition and slowing growth at home. South East Asia has become a key testing ground thanks to its young and growing consumer base, while social media has accelerated the popularity of brands like Pop Mart. Electric vehicle maker BYD has overtaken Tesla in global sales and is investing in charging technology, supported by strong domestic demand and government incentives.

Perceptions of Chinese products are also evolving. Once associated with low prices and lower quality, many brands are now seen as innovative and design-focused. However, expansion is not without obstacles, including tariffs, political scrutiny and regulatory concerns. Even so, Chinese companies are increasingly challenging established global players and, in some sectors, pulling ahead.