South Korea is intensifying its focus on cultural exports as a new driver of economic growth, with entertainment companies expanding into promising markets such as India, Latin America, and the Middle East. The country has seen global success with music, films, television, and literature, supported by substantial government backing and high-profile achievements. President Lee Jae Myung has pledged further investment to position South Korea among the world's top cultural powers, emphasizing the importance of music, dramas, webtoons, beauty products, and food. Despite rapid growth, cultural exports remain a small fraction of traditional manufacturing, and industry leaders highlight the need for legislative support to ensure long-term competitiveness amid rising costs and evolving market challenges. The sector is creating more quality jobs, particularly for young and skilled workers, but experts stress that government policy must play a leading role in sustaining momentum.