England football star Alessia Russo has partnered with Sky and Goal 4 Girls to encourage more girls to participate in football and overcome barriers to sport. Recent surveys reveal that girls spend less time playing sports than boys, face challenges with access to facilities, and experience sexist comments, which can deter them from joining teams. Russo emphasized the importance of using her platform to inspire young girls not only in football but in pursuing their dreams more broadly. Sky is also advocating for policy changes, such as a minimum of two hours of physical education weekly and tax relief for broadcasting women's sports, aiming to increase visibility and equal access for girls. Both Russo and Sky leadership stress the significance of role models and supportive environments in helping girls feel comfortable and motivated to engage in sports.