Lightricks has announced a new artificial intelligence video model that aims to compete with leading offerings from major technology companies. According to co-founder and chief executive Dr. Zeev Farbman, the model delivers world-class performance in video, audio, and image generation, while maintaining a significantly lower cost than its competitors. Farbman claims the new model surpasses the capabilities of existing solutions in several key areas, positioning Lightricks as a strong contender in the rapidly evolving field of artificial intelligence media creation.