Israeli fashion house Maskit has introduced its first menswear capsule collection, collaborating with photographer Shai Franco. The launch event showcased the new line, drawing attention from both male and female celebrities, with some women choosing to wear pieces from the collection in their own unique styles. Well-known figures such as Dana Frieder and Eliana Tidhar were seen sporting the tailored jackets, while male models including Assaf Amdursky and Lee Biran presented the collection to the audience. The event highlighted a growing interest in men's fashion among Israeli men, as designers and brands respond to evolving style preferences.