Israir collaborated with fashion designer Yaron Minkowski to launch a unique in-flight fashion show, marking the first event of its kind on an Israeli plane. The show featured a collection inspired by the airline's uniforms, colors, and logo, turning the aisle of an Airbus A320 into a runway shortly after takeoff from Ben Gurion Airport. Passengers were treated to a live haute-fashion experience as part of the airline's announcement of new Italian destinations.