Israel has again ranked last in the Nation Brands Index, with its score dropping by 6.1 percent compared to the previous year. The survey, which assesses global perceptions of fifty countries across six categories, reveals that both the state and its citizens are viewed increasingly critically, especially in connection to events in the Gaza Strip. Young people in Western countries, particularly members of Generation Z, now see Israel as a symbol of colonialism and disconnected from liberal values, blurring the line between government actions and public opinion.

In response to these findings, BrandIL has introduced a new strategic initiative called DARE, aimed at improving Israel's global image. The plan includes establishing a global investment bank and deploying artificial intelligence to monitor and counter negative trends, with a focus on engaging younger audiences and highlighting themes like sustainability and innovation.