Israir is expanding its long-haul operations with new routes to Miami and destinations in Asia. The airline has appointed Yoav Weiss, an industry veteran with extensive experience in North American and Asian markets, to oversee these new ventures and manage the wide-body fleet. This strategic move comes as competition in the local aviation sector intensifies, driven by government efforts to attract foreign carriers such as Wizz Air to Ben-Gurion Airport. Israir's expansion aims to capture market share in long-haul travel, a segment historically led by established operators.