Despite record-breaking costs for Super Bowl commercials, with NBC charging around $8 million for a one-minute spot, Hollywood studios still made a splash during the broadcast. The severe financial challenges facing the film industry did not deter major players, as anticipated trailers from directors like Quentin Tarantino, Steven Spielberg, and studios such as Pixar became the talk of the event. These high-profile previews competed for attention alongside the football showdown, Bad Bunny's halftime performance, and a host of advertisers. The decision to invest heavily in Super Bowl airtime highlights the enduring importance of this platform for launching blockbuster films.