Congregation Shearith Israel in Dallas has transformed its annual Purim play into a Broadway-style spectacle complete with fog machines, confetti cannons, elaborate sets and daring stunts. This year’s performance featured a mechanical lift lowering a child onto the stage behind a giant disco ball, thrilling a crowd of about 900 attendees. What began as a traditional comedic retelling of the Book of Esther has evolved into a high-energy theatrical production that draws more than double the audience it once did.

The driving force behind the transformation is senior rabbi Adam Roffman, a former musical theater performer who invests hundreds of hours each year writing lyrics, producing videos and staging the show. Since taking over in 2019, he has introduced increasingly ambitious elements, including zip lines and live animals, with the goal of strengthening community bonds and showing a joyful, creative side of synagogue leadership.

Congregants say the annual production has become a beloved tradition and a key factor in revitalizing the synagogue’s culture. Over the past five years, participation has surged, including significant growth in the religious school. Leaders say the spectacle reflects the community’s deep commitment to Jewish life, even in a region where Jews are a minority.

While playful and theatrical, the performances also weave in contemporary themes. This year, clergy drew connections between the ancient Purim story and current tensions involving Iran and Israel, underscoring resilience and solidarity. Even amid the laughter and music, organizers aim to create moments of reflection that resonate beyond the stage.