A viral video series is taking on one of Tel Aviv’s most passionate debates: where to find the best burger. The concept is straightforward yet methodical. Four burgers from different restaurants are ordered at the same time, sampled side by side on camera and judged according to clear criteria such as juiciness, bun freshness and overall quality.

The idea began as a personal attempt to settle an ongoing disagreement. Creator Choklo explained that she and her partner regularly ordered burgers and could never agree on the top spot. They decided to film a comparison of four places they were most curious about to finally determine a winner.

The first video, filmed before the war, quickly gained widespread attention, drawing large numbers of viewers and comments from fans eager to see their favorite restaurants reviewed. As the war continued, interest in the series only intensified, turning a simple taste test into a citywide culinary conversation.