Puma is expanding its presence in Israel with the launch of a new flagship store at the Big Fashion Glilot complex, backed by an investment of about 1 million Israeli shekels. The store introduces the brand’s latest retail concept, Field of Play, offering Israeli customers an innovative shopping experience that blends sport, fashion, and culture under one roof.

The space is divided into two main worlds: Performance and sport style. This layout allows visitors to move naturally between professional sports gear and trend-driven fashion collections, creating a seamless connection between athletic performance and everyday lifestyle. The store offers more than 400 models for a wide range of ages and audiences, from advanced running shoes to global collaborations and children’s lines.

In the sports category, Puma highlights its latest technologies in running, training, basketball, and football, including the Puma x Hyrox collection designed for functional fitness that combines running, strength, and endurance. The fashion segment features updated global trends such as the Speedcat and H Street models, along with international collaborations. Prices range from 39.90 to 1,399.90 Israeli shekels.