Israeli ecommerce startup ZyG has raised $60 million in a new financing round that values the company at $500 million. The round was led by Accel with participation from several existing and new investors, bringing the company’s total funding to $118 million. ZyG only emerged from stealth mode two months ago after previously raising $58 million.

Founded by ironSource co-founders Tomer Ben-Zeev and Omer Kaplan along with a team of experienced entrepreneurs and technology experts, ZyG focuses on identifying online consumer brands with strong commercial potential. The company targets sectors such as cosmetics, grooming products, pet food, and health products.

ZyG operates dedicated branded ecommerce websites for partner companies using its proprietary artificial intelligence-driven technology. The platform aims to simplify the complex process of scaling online sales by providing an integrated, end-to-end solution that replaces fragmented tools and multiple service providers, allowing founders to concentrate on product development and growth.