image sourced from original article at Tzipi Hotovely, Israel's former ambassador to the United Kingdom, is set to be appointed head of the National Public Diplomacy Directorate in the Prime Minister's Office, a role that has been vacant for about two years. Her nomination is expected to be brought before the cabinet for approval in the coming week.
The position has remained unfilled since the resignation of Moshik Aviv in May 2024, during a period in which Israel has faced multiple military conflicts and increasing international criticism. The appointment is seen as an effort to strengthen the government's global messaging strategy.
Hotovely, a senior member of the Likud Party and former deputy foreign minister, has previously drawn criticism for controversial remarks, including a 2017 statement about American Jews that she later apologized for. She served as ambassador in London from 2020 to 2025.
Prime Minister Benjamin Netanyahu's chief of staff, Tzachi Braverman, is expected to replace her in London after restrictions related to an investigation into a classified document leak were lifted last month.
