GoMobile has opened a new concept branch in the B-Center complex in Petah Tikva, aiming to introduce a different retail model as competition intensifies in the consumer goods and electronics market. The store is designed to provide a broader, family-friendly shopping experience that combines technology products with lifestyle and household items under one roof.

In addition to smartphones, tablets, computers and accessories, the branch offers Lego sets, assembly games, vacuum cleaners, home electrical appliances and a perfume department. The network says the goal is to attract a wider audience and increase overall purchases by allowing customers to combine technology upgrades with complementary home and family shopping. Special launch promotions will run until mid-May or while supplies last.

The company has also emphasized accessibility, with disabled parking spaces, an induction loop for the hearing impaired, an accessibility chair and adapted entryways. According to the network's chief executive, the move reflects a broader vision to upgrade the customer experience by offering convenience, competitive pricing and flexible import options in a single, comprehensive retail space.