Karen Wazen has opened the first flagship store for her eyewear label in the United Arab Emirates, debuting at Dubai Mall’s Social District. The launch marks a significant milestone for the influencer-turned-entrepreneur as her brand continues its regional expansion.

The boutique features sleek stainless-steel interiors, interactive design elements and a cafe-style seating area, reflecting the label’s modern and fashion-forward identity. Wazen described the opening as emotional and surreal, expressing pride and gratitude for the brand’s growth.

Founded in 2018 as an online eyewear business, the label has evolved into a widely recognized accessories brand stocked across the Middle East and internationally. It has attracted a strong celebrity following and is now pursuing further expansion, including plans to open around 15 standalone stores in Egypt over the next four years.