A new mascara has been added to the brand's well known Telescopic series, aiming to deliver extra long lashes with precise separation and no clumps. The product is designed for those seeking dramatic length while maintaining a clean and defined finish.

According to the company, the mascara uses advanced technology to maximize length while keeping lashes light and separated. Its silicone brush is crafted to reach even the shortest and most delicate lashes, lifting and defining each one individually.

The lightweight, buildable formula allows users to customize their look, from natural daytime definition to a more intense evening effect, without weighing lashes down. Suitable for everyday wear as well as special occasions, the mascara promises long lasting, open, and defined lashes. The product is priced at 70 shekels and is available in pharmacy chains, at Hamashbir, and in selected perfumeries.